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Optimizing Online Visibility: Use LinkedIn to Attract Prospects and Employees

March 26, 2025 12:00 PM - 1:00 PM (EDT)

Description

Join us on March 26, 2025, for an engaging webinar, "Optimizing Online Visibility: Use LinkedIn to Attract Prospects and Employees," with Shelly Castorino, Director of Marketing & Business Development at Wouch, Maloney & Co., LLP. 

Are you highlighting your construction projects, services, safety programs, and employees on LinkedIn? 

Using the right visuals, tags, and keywords will help lead prospects and employees to your LinkedIn page. In this session, you will learn the basics of using LinkedIn to help decision makers and prospective employees find you, and your construction company.

This webinar is perfect for anyone looking to market their company, whether you're a passive marketer or actively engaging with prospects and leads. The session will include a presentation, followed by a Q&A.

Don’t miss this chance to enhance your LinkedIn presence!

Presenter:

Shelly Castorino, Director of Marketing & Business Development, Wouch, Maloney & Co., LLP

For over 15 years, Shelly has created and executed targeted strategies to drive the personal brands of leadership teams in tech, private equity, accounting, and construction. Her experience includes communications, marketing, business development, and journalism. She has presented programs on LinkedIn and improving your digital footprint to business owners, C-Suite, emerging leaders, and new hires as well as students at Philadelphia colleges and universities including UPenn, Drexel, Holy Family and Jefferson. 


All individuals registering and attending this event, by virtue of their registration or attendance, agree to GBCA’s Code of Conduct, Image Release, and Registration and Event Cancellation policies posted HERE.

Location

Zoom

A Zoom link will be sent to you prior to the event. 

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Contact Information

General Building Contractors Association | GBCA
Name: Marybeth Gerdelmann
Email: mgerdelmann@gbca.com
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